Lookalike Audiences Sunset: Embracing New Horizons in LinkedIn Targeting
Attention, marketers! Buckle up, because we’re about to journey through a significant shift in the LinkedIn advertising landscape. As of February 29, 2024, our faithful friend, Lookalike Audiences, will sunset. But fear not… this isn’t a dead end, [...]
Parent & Student Survey 2024 Edition: Parent Influence in Search Process
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
Parent & Student Survey 2024 Edition: What Education Options are you Considering?
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
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OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.