The Enrollment Shift You Can’t Afford to Ignore
The growth is real and measurable.
Students aged 18–20 pursuing certificates jumped
11%
year over year
Enrollment in certificate and vocational programs is rising while four-year institutions see declines. Students aged 18–20 pursuing certificates jumped 11% year over year.
The global alternative credentials market is projected to hit $70 billion by 2032. And in our latest survey, parents were twice as likely as students to consider vocational education.
These stats aren’t just trends. They’re proof of a mindset shift toward practical, marketable skills.
See all the data and learn how to turn it into high-performing campaigns. Get the whitepaper now.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
