Changing the Conversation Around Trades
For too long, vocational education carried the “fallback plan” label.
That narrative is disappearing fast.
Today’s marketing opportunity is to:
Celebrate tools of the trade as
symbols of competence
Change the story and you can change perceptions.
Get the messaging framework to make it happen. Download the full whitepaper.
Download
BEYOND DEGREES:
The Era of Skills-Based Learning
and learn how you can reimagine your campaigns and lead the narrative.
The cost of tuition has risen
180%
in the last 40 years
The number of students aged 18-20 pursuing certificates has increased
11%
year over year
The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly
70 Billion
by 2032
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
