Maintaining Integrity in Post-Secondary Education Admissions: The Importance of Compliance Regulations
Maintaining fairness and transparency in the selection process helps to protect the rights of students and maintains the integrity of the education system. Following are five key trends in post-secondary education compliance.
Cross-Channel Marketing Strategy Yields Dazzling Results for Beauty School
MULTI-CHANNEL CAMPAIGNS ADDED TO A BASE OF SEM LED TO A 1023% INCREASE IN ASSISTED SEM CONVERSIONS CAMPAIGN RESULTS 13% Increase in qualified lead generation 1023% Increase [...]
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.