SEM/SEO Synergy in College Marketing
Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. The imminent enrollment cliff makes it increasingly important for your website to appear high on search results. With fewer prospective students to recruit [...]
Why Your College’s Location Matters in Marketing
Location, location, location, as they say in real estate. It can help you attract students to your school. But no matter whether your campus is rural, in the middle of a big city, or somewhere in between, you can market the unique attributes [...]
The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years 2. Drops in male enrollment and graduation rate 3.Societal perceptions that higher education may not be worth the cost 4. Increasing numbers of non-traditional students requiring different outreach and support 5. Shifting student [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.