Preparing College Students for an Uncertain Economy
Student success is part of our mission, and seeing students do well in college is gratifying. But what about success after college, in the “real” world? The world is uncertain now, with rapid shifts in employment, housing, transportation—every facet of life. Indeed, as [...]
Communication Tips for Admissions Professionals
Digital communication has changed how we communicate with prospective students, and our communication strategies have become ever more critical as we navigate the rapidly changing higher education marketplace. Take a moment to see where you can take it up a notch and cut [...]
Encouraging Resilience During the Admissions Process
We have all had our resilience tested during the past couple of years, but this quality is essential for incoming college students. As admissions professionals, we can model resilience and encourage prospects while recruiting and enrolling students who could be terrific additions to [...]
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OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.