Parent & Student Survey 2024 Edition: Parent Influence in Search Process

Our Parent & Student Survey Whitepaper reveals who holds the reins in the search process for students. In the educational journey, parents emerge as significant influencers in a teenager’s life. Although teenagers may not always seek their parents’ opinions on matters like wardrobe or music choices, when it comes to the crucial decision of applying to schools, most students heavily rely on their parents’ perspectives.

The costs of post-secondary education are challenging for parents and students to consider. College will have the biggest financial impact in a student’s life so far. For parents, it may be the largest purchase they make besides their home mortgage.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.