INSIGHTS
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
5 Higher Ed Marketing Strategy Tips
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. […]
7 Ways to Appeal to Traditional Transfer Students
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will […]
The Trends in Peer-to-Peer Mentoring and Tutoring
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either […]
Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Give ‘em Some Credit: Assessing Prior Learning
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the […]
Ranking the Deciding Factors for College Choice
The primary ways that students begin their college search are through websites and Google, so adapting messaging that will attract […]
Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media […]
Can You Market Backwards? Reverse Direct Mail Lookup for Colleges
Everything is online—everything, that is, except for direct mail. If you have the addresses of potential students, you can certainly […]
9 Ways to Attract Degree Completion Students
College drop-out rates soared during the pandemic. A report from the National Student Clearinghouse Research Center showed that […]