INSIGHTS
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Offering Virtual Application to Support Underserved Students
We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can […]
Change Management for Higher Ed Marketing
The past two years have been full of change for higher education marketers, and the future is likely to continue […]
Graduation Planning During Uncertain Times
The past two years have forced higher education institutions to rethink everything—including how to celebrate graduation—with public health protocols shifting […]
Alumni Relations: The Flip Side of Recruitment
The admissions office recruits prospective students, while the alumni office works to engage graduates in furthering the college’s reputation, finances, […]
The Power of Video for Gen Z Targets
Colleges and universities seeking to grab the attention of Gen Z prospective students need to incorporate video into their marketing. […]
Helping Students Find You: SEO for Smaller Colleges
Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage […]
Marketing Student Services to Mentally Exhausted Prospects
Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. […]
High-Quality Digital Learning: Promoting Higher Education Innovations
Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid […]
Data Science 101 for Higher Ed Marketing
With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them […]