INSIGHTS
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Design vs. Content: The Quality of Both Matters
In marketing, there is tension between content and design. Which is more important? Which should come first? How should you […]
Best Digital Practices for Admissions
Admissions digitization efforts require creativity, structure, and consideration of the wide range of student needs and preferences. Reaching students “where […]
Behavioral Targeting and Predictive Analytics in Higher Ed
Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are […]
Search Retargeting: Getting Your Message to the Most Likely Prospects
Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the […]
8 Ways to Use Geofencing in Higher Ed Marketing
Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target […]
7 Higher Education Trends to Know for 2022
Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will […]
We’re growing….
We believe effective marketing begins with effective storytelling.
6 Marketing Tips for Religious and Vocational Schools
Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective […]
Emergency Preparedness as a Selling Point for Schools
Safety and preparedness on campus are central to creating a conducive learning environment. Parents want to know they are sending […]