INSIGHTS
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower […]
How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision.
About 23% of survey […]
The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access […]
2022 Parent Survey Whitepaper
The follow up to our 2022 Student Survey whitepaper is now available! Advance Education surveyed more than 1,000 parents of high school students to measure the extent of their influence over their child’s college decisions.
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional […]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines […]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s […]
Student Survey 2022 Edition
To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand.
Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, […]