INSIGHTS
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, […]
5 Higher Ed Marketing Strategy Tips
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. […]
7 Ways to Appeal to Traditional Transfer Students
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will […]
The Trends in Peer-to-Peer Mentoring and Tutoring
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either […]
Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Give ‘em Some Credit: Assessing Prior Learning
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the […]
Ranking the Deciding Factors for College Choice
The primary ways that students begin their college search are through websites and Google, so adapting messaging that will attract […]
Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media […]
Can You Market Backwards? Reverse Direct Mail Lookup for Colleges
Everything is online—everything, that is, except for direct mail. If you have the addresses of potential students, you can certainly […]