INSIGHTS
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Factors Affecting Enrollment
Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 […]
Journal: 2022 UPCEA MEMS Conference Key Takeaways
With this year coming to an extremely frosty finale I know everyone’s social feeds are being inundated with Top of 2022 lists and 2023 predictions (our very own whitepaper is launching soon..). I need to perform a home base slide before the new year and share one final reflection that may not have received enough attention: the 2022 UPCEA MEMs conference. Here are my 2022 UPCEA MEMS Conference Key Insights.
2022 Parent Survey: Where Do Parents Start When Researching Colleges and Universities?
The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” […]
Degree vs. Skills-Based Learning: Positioning Your Programs
Higher education is an increasingly important part of our economy, requiring highly skilled graduates in many fields. Colleges, universities, and […]
Physical vs. Digital Campuses: The Tug-of-War
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and […]
2022 Parent Survey: 80% prefer a school less than 6 hours away from home
About a third of parents will feel comfortable with their kids in a school under two hours away, and another […]
2022 Parent Survey: Cost is top-of-mind for most parents
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About […]
Can Colleges Use Formative Assessment in Admissions?
Formative assessment is a pedagogical tool that is gaining popularity in schools to help students learn more effectively. But can […]
Where Do Parents Notice College Advertising?
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their […]