INSIGHTS
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Where Do Parents Notice College Advertising?
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their […]
Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower […]
How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision.
About 23% of survey […]
The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access […]
2022 Parent Survey Whitepaper
The follow up to our 2022 Student Survey whitepaper is now available! Advance Education surveyed more than 1,000 parents of high school students to measure the extent of their influence over their child’s college decisions.
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional […]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines […]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s […]
Student Survey 2022 Edition
To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand.