INSIGHTS
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Appealing to Both Sides of the Political Divide in Education
Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education […]
The Pros & Cons of Social Media Use on Campus: Adapting to Today’s Student Needs
Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. […]
SEM/SEO Synergy in College Marketing
Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. […]
Why Your College’s Location Matters in Marketing
Location, location, location, as they say in real estate. It can help you attract students to your school. But no […]
The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years
2. Drops in male enrollment and graduation rate
3.Societal perceptions that higher […]
Geofencing vs Geotargeting for Colleges
College marketers are increasingly using geolocation services, and for a good reason—it helps get information to the people most likely […]
Preparing College Students for an Uncertain Economy
Student success is part of our mission, and seeing students do well in college is gratifying. But what about success […]
Communication Tips for Admissions Professionals
Digital communication has changed how we communicate with prospective students, and our communication strategies have become ever more critical as […]
Encouraging Resilience During the Admissions Process
We have all had our resilience tested during the past couple of years, but this quality is essential for incoming […]