INSIGHTS
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
GA4 Setup (Intro Part II)
With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the reminders to complete GA4 setup…), an atmosphere of apprehension is working its way through our beloved marketing worlds.
College Marketing Content That Grabs—and Holds!—Attention: Articles
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s […]
9 College Digital Marketing Strategies for 2023
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become […]
Small Colleges: Surviving the Enrollment Cliff
The coming enrollment cliff affects all higher education institutions, but small colleges are in the most precarious position. With the […]
Capturing Testimonials During Graduation: Filling the Marketing Tank for Future Efforts
Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect […]
9 Winning Video Marketing Ideas for Colleges
Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want […]
The Lure of a Sustainable Campus
The environment is the number one concern for Gen Z, with college students mostly falling squarely in […]
On-Campus, Off-Campus, Commuter-Campus: Marketing Student Life Across the Spectrum
Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or […]
Digital Transformation in Higher Ed Marketing to Weather Enrollment Challenges
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold […]