INSIGHTS
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
71% of Students Want to Know THIS Before Adding Your School to the Short List (are you Providing It?)
Don't waste resources on the wrong recruitment message. Our latest research reveals critical insights into what information prospective students prioritize when considering a specific school. Learn about the key priorities for most students in their search for the right college.
Two-Thirds of Students Pick Colleges Based on Post-Grad Success—Is Your Marketing Missing This Critical Message?!
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
Parent Power: The Missing Link in Your Enrollment Strategy (New Data Reveals What Actually Drives Family Decisions)
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
The Generation Gap That’s Changing Higher Ed: Why Parents Are Doubling Down on Vocational Education
Parents understand the challenges of rising college costs and the hardship that long-term debt brings to their children’s lives, and twice as many parents are considering career and vocational education for their children.
2024 Holiday Cookbook
Season's Greetings! The folks at Advance Education Midwest put together a little holiday cookbook should you find yourself needing a delicious dish for an upcoming holiday party. Enjoy!
The College Search: Parents and Students Value Proposition Compared
According to our annual survey, parents and their students – perhaps surprisingly – value nearly the same aspects of the post-secondary education experience and are mostly on the same page about their larger concerns.
How Students and Parents are Making Post-Secondary Decisions
Through our latest annual survey, we learned a great deal about the higher education decision making process for both students and their parents. We uncovered some overlapping influences as well as some divergent ones, and saw just how much some things matter to each target segment.
Survey Insights: The Challenges and Opportunities
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate significant challenges impacting enrollment, including the Enrollment Cliff, rising education costs and ROI of post-secondary education, labor market demands and much more.
Second Annual Parents and Students Survey
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we uncovered the motivations driving the most targeted segments for education marketers: high school students and their parents. We outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate the current challenges impacting post-secondary enrollment.