INSIGHTS
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Don’t Count Email Out: Why It Still Matters in Student Recruitment
Think students ignore your emails? Not so fast. 90% are at least opening them, and nearly half are engaging and responding. This post breaks down what this means for your marketing strategy—and how to make email a real conversion tool.
Want to Get Students’ Attention? Start Where They’re Already Looking
If your campaigns aren’t optimized for social—and we mean more than just boosted posts—you’re likely missing the mark with the very students you’re trying to reach. Authentic content, influencer collaborations, and platform-native ads are no longer optional. They’re essential.
Want to Reach Gen Z? Go Where They Scroll
New data shows high school students overwhelmingly favor three social channels, and colleges and vocational schools need to adapt their digital strategies now to stay relevant. Our whitepaper covers targeting the top three plus more.
Reality check: relying solely on rankings and brochures for outreach won’t cut it
95% of parents are using digital sources to research their child’s post-high school path—and it’s not just the usual suspects like college rankings. From web searches to social media and trade school directories, parents are everywhere – and you need to be where they are.
Start Earlier, Convert Better: The Data-Proven Case for Freshman and Sophomore Outreach
The earlier you begin targeting high school students and their parents, the better. More than half of students – and their parents – begin the college search as early as freshman year. You need to be seen where they're looking, and armed with the right message.
Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students
Students and their parents have different concerns, and in order to make the most impact, marketers MUST engage both audiences. Our latest research reveals the priorities of both groups – valuable data to inform your messaging and help fill up your enrollment pipeline.
Marketing in Education: Connecting with the Next Generation of Learners
Marketing for education has never been more complex—or more crucial. The need for strategic, student-centered marketing has been […]
Scholarships (54%) vs. Program Details (55%): What’s Driving Your Prospect Inquiries?
You may think you know what students are looking for in a post-secondary institution, but our research uncovered more than 20 data points offering insight into how and why student request more information. Our report outlines what students and parents MUST know to apply to your school.
Reach Students Early: The Role of Key Influencers in Shaping Their Educational Journey
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.