Insights

Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target their prospective students. Geofencing, where marketers target advertising to mobile devices that enter a specific geographic area, is one innovation that can deliver [...]

Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will need to increase their use of social and online platforms to help them achieve their admissions goals. Here are key trends that will [...]

We believe effective marketing begins with effective storytelling. […]

Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective students. […]

Safety and preparedness on campus are central to creating a conducive learning environment. Parents want to know they are sending their kids to an environment where student safety is a priority and students want to feel safe and nurtured on campus. […]

Poor work/life balance. No opportunity for advancement. Wages that don’t rise with the cost of living. Toxic workplaces. Lack of flexibility in work arrangements. The pandemic disruptions have caused us all to rethink what is important to us, and people have been quitting [...]

The complex relationship between financial aid packages and enrollment numbers creates conflict between different goals within higher education institutions. These priorities often include maximizing revenue from tuition, increasing the numbers of underrepresented students enrolled, and maintaining or increasing graduation rates. However, recent reporting [...]