

The Generation Gap That’s Changing Higher Ed: Why Parents Are Doubling Down on Vocational Education
Parents understand the challenges of rising college costs and the hardship that long-term debt brings to their children’s lives, and twice as many parents are considering career and vocational education for their children.
2024 Holiday Cookbook
Season's Greetings! The folks at Advance Education Midwest put together a little holiday cookbook should you find yourself needing a delicious dish for an upcoming holiday party. Enjoy!
The College Search: Parents and Students Value Proposition Compared
According to our annual survey, parents and their students – perhaps surprisingly – value nearly the same aspects of the post-secondary education experience and are mostly on the same page about their larger concerns.
Recent Posts

OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.

