Clemson University’s College of Business Sees 207% Engagement Surge
The Challenge Clemson University’s Wilbur O. and Ann Powers College of Business Master of Science in Data Science and Analytics program had seen stable enrollment year after year; however, there was a desire to double the [...]
Creative Approach to Video Radically Improves University’s Campaign Performance
Digital savvy approach to video advertising yields nearly 4 times more direct conversions at a lower cost per click. CAMPAIGN RESULTS 3x the number clicks at a lower cost per [...]
University Increases Qualified Graduate Program Candidates
DATA-DRIVEN, HIGHLY TARGETED PPC CAMPAIGN RESULTS IN IMMEDIATE INCREASE OF QUALIFIED GRADUATE PROGRAM CANDIDATES A university seeking to increase qualified applicants for a graduate program leading to a Doctor of Physical Therapy (DPT) degree experienced lead to enrollment timeline cut in [...]
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3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.