The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
How a Free Search Audit Changed the Game for a Midwest University
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing strategies and achieving satisfactory results, they wanted to turn the dial.
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.