Navigating the Path to Higher Education Success
64% of parents believe there are multiple paths to higher education success after school, beyond just attending a four-year college.
Mobile First: Designing Digital Displays for Thumbs, Not Desktops
Mobile First Flips the Switch In the age of smartphones and tablets, it's easy to forget that not everyone experiences your digital display from the comfort of a desktop chair. Mobile-first design flips the script, prioritizing the smallest [...]
Thriving in the Cookieless Future: Strategies and Solutions for Smart Marketers
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.