Building Demand for Workforce Programs
The Challenge SUNY Genesee Community College wanted to increase awareness of its workforce development programs and drive enrollment for key career-focused training opportunities. The college needed to connect with non-traditional learners in rural and underserved communities and demonstrate how these programs [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.