Building Demand for Workforce Programs
The Challenge SUNY Genesee Community College wanted to increase awareness of its workforce development programs and drive enrollment for key career-focused training opportunities. The college needed to connect with non-traditional learners in rural and underserved communities and demonstrate how these programs [...]
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.