Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another important milestone we have just crossed in the marketing world: the time left for Universal Analytics is now [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.