The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access to social circles that can help them succeed. For equity initiatives to fully reach the students who can use a leg up, providing [...]
2022 Parent Survey Whitepaper
The follow up to our 2022 Student Survey whitepaper is now available! Advance Education surveyed more than 1,000 parents of high school students to measure the extent of their influence over their child’s college decisions.
Student Survey 2022 Edition
To better understand the perspective of high school students about communication from colleges, we surveyed students to get timely answers to questions most relevant to enrollment professionals in a changing media environment to support your campaigns and tell the story of your brand.
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OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.