Immediate College Enrollment Rate 2022
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.
GA4 Setup (Intro Part II)
With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the reminders to complete GA4 setup…), an atmosphere of apprehension is working its way through our beloved marketing worlds.
Journal: 2022 UPCEA MEMS Conference Key Takeaways
With this year coming to an extremely frosty finale I know everyone’s social feeds are being inundated with Top of 2022 lists and 2023 predictions (our very own whitepaper is launching soon..). I need to perform a home base slide before the new year and share one final reflection that may not have received enough attention: the 2022 UPCEA MEMs conference. Here are my 2022 UPCEA MEMS Conference Key Insights.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.