INSIGHTS
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Seth Godin’s AI Prompt Decks: Your Guide to Mastering AI Dexterity in 2026
In 1999, Seth Godin wrote “Permission Marketing,” introducing a revolutionary approach to connecting with audiences. His insight was profound yet […]
Third Annual Parent and Student Survey 2026
We're here to help you navigate the rapidly evolving world of artificial intelligence (AI) and understand how it can transform your business operations. The rapid development and usage of AI is a systemic and structural shift to the digital marketing landscape. Now is the time to catch up on these concepts and put them to work for you.
Building the Workforce Pipeline: How the University of South Alabama and Airbus Are Redefining Industry Partnerships
When a global aerospace leader and a regional public university join forces, it’s more than a headline; it’s a […]
How to Win in the New Education Era
The path forward is clear for marketers ready to embrace the vocational and skills-based education boom. The institutions that adapt now will capture the students—and the loyalty—that will shape the next decade.
Defying the Enrollment Cliff: What Alabama’s Growth Reveals About Shifting Higher Ed Trends
Across much of the country, higher education leaders are working to stabilize enrollment amid changing demographics, shifting student expectations, […]
Education Marketing Metrics: Why Web Traffic Doesn’t Equal Enrollment
Today’s student journey has evolved dramatically. With AI-powered search, aggregator platforms, and peer-driven reviews, prospective students are gathering nearly all their information before they ever click on your site.
How Often Should Schools Post on TikTok?
Insights from 11 Million Posts Reveal the Ideal Cadence for Colleges and Education Marketers
TikTok […]
Preparing Students for Jobs That Will Always Be in Demand
Careers in construction, renewable energy, HVAC, and infrastructure require expertise that can’t be outsourced or easily automated. These programs offer students not just skills but lasting career security. That’s a message worth repeating in every campaign.
AI for Education: A Comprehensive Guide for 2026 and Beyond
We're here to help you navigate the rapidly evolving world of artificial intelligence (AI) and understand how it can transform your business operations. The rapid development and usage of AI is a systemic and structural shift to the digital marketing landscape. Now is the time to catch up on these concepts and put them to work for you.
