INSIGHTS
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
The Zen of Admissions: Reducing Stress for Schools and Students
Admissions season is stressful for college admission departments, with competition for a shrinking pool of potential students, changes in the […]
3 Ways to Adapt Your Messaging to Changing Student Needs
Student needs change in normal times, but the pandemic has forced schools to be nimbler than ever before in altering […]
How to Impress Students and Their Parents (Virtually)
Video is king in marketing, with users spending 88% more time on websites with video. But Zoom […]
Are Standardized Tests on the Endangered List?
The pandemic cancellations of SAT and ACT test sessions have accelerated the trend of test-optional admissions a universities and colleges. Though brought on by necessity, there were already reasons for colleges to opt out of using standardized tests in evaluating potential students, including claims of bias in the tests. But did Covid-19 put the last nail in the coffin of admissions testing? Or is some form of testing here to stay? The answer seems hazy at this point, but let’s explore the issue.
Why Tech Industry Internship Programs Can Be a Good Model for Colleges
Facebook University, Twitter Academy, and Google’s Student Training in Engineering Program—all these tech industry programs embed education into the internship […]
What Does Hybrid Learning Mean for Higher Education?
The higher education sector will never be the same after the COVID-19 crisis. However, educational institutions don’t have to equate […]
Why Campuses Need to Reinvest in their Student Experience
Every initiative college campuses roll out should be able to improve the student experience. There is an urgent need to […]
7 Higher Education Trends in 2021 that May Change the Future for Good
The human civilization will always remember 2020 as the year of the pandemic. Interestingly, 2020 also became the year when […]
Why Local College Campuses Should Select a Robust Cloud Security Management Solution
In 2021, cloud computing has become the center of attention in the IT landscape. And why wouldn’t it be? It […]