INSIGHTS
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Higher Education: Are Student Data Privacy and Expectations are Different in the Post-COVID-19 Era?
There is mountainous historical research that affirms that students have always been cautious about their privacy. In […]
Why Regional Universities and Community Colleges Should Utilize Data Analytics
Data analytics has been around since the dawn of the digital and IT revolution. As more and more businesses harness […]
Higher Education: The REAL Reason Behind Low Enrollment Rate in 2021
Amidst the pandemic crisis, the enrollment rate was at an all-time low. Of course, educational institutions felt […]
How Higher Education Institutes Can Use B2B Data to Increase Enrollment
As the enrollment season draws near each year, most educational institutions struggle to garner the interest of […]
Why Universities and Colleges Should Opt for a B2B Model in the Digital Age
In the last decade, education has had a significant transformation to increase engagement and offer a better learning experience to […]
How Regional Universities and Community Colleges Can Achieve More Growth
The education sector has been on the path of growth for some time. Even before the pandemic crisis, regional universities […]
Enrollment Marketing in the Pandemic
As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this?
What is a Nontraditional Student?
Nearly 74% of American undergraduate college students are considered 'nontraditional', but what exactly does that mean?
The Journey to Traditional College Enrollment
Schools who actively court students and parents at an early stage have more success converting inquirers into enrolled students. The level of urgency should increase as students progress.