Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
The Marketing Moves That Drove Record Enrollment
See how a comprehensive marketing strategy that celebrates student success can help you meet and exceed enrollment goals.
The New Rules for Marketing Skills-Based Education
Today's students want more than course catalogs – they want proof. Many prospects are working adults or parents and need to know that education can fit into their lives without breaking their budgets.
The Enrollment Shift You Can’t Afford to Ignore
The growth is real and measurable. Enrollment in certificate and vocational programs is rising while four-year institutions see declines. See all the data and learn how to turn it into high-performing campaigns.