The Website Is No Longer the Front Door
For years, enrollment marketing followed a familiar path. Prospective students searched Google, clicked through to institutional websites, compared programs, and eventually submitted an inquiry or application. Most marketing strategies were built around this journey. That journey still exists. It just doesn't start where it used to.
AI for Higher Education
Prospective students aren't just searching differently. They're discovering, comparing, and evaluating institutions through AI before they ever visit a website. This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
The First Step to Better AI Visibility: Answer Student Questions
Finding schools is only the first step. Our survey shows that once families begin comparing options, they quickly shift from discovery to evaluation. At that stage, students and parents are not asking the same questions. They are both trying to make the right choice, but they use different filters to get there.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.