Where Parents and Students Actually Look for College Information
When families begin researching colleges, the places they look for information often differ as much as the decisions they make. Students and parents may be evaluating the same institution, but they do not rely on the same mix of influence and digital channels to get there.
AI in Education 2026: Why This Moment Matters
AI is no longer a future conversation in education. In 2026, it is already shaping how students search, how parents evaluate options, and how institutions communicate in a rapidly changing landscape. Expectations include faster answers, more personalized experiences, and clearer information – and AI is quietly becoming the engine behind those expectations.
Instagram’s Shift and What It Means for Higher Education Marketers
Instagram’s leadership made headlines recently with a clear signal that the visual culture that once defined the platform is changing. Adam Mosseri, head of Instagram, shared a candid assessment of where the platform is headed, arguing that highly polished imagery no longer [...]
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.