Revitalizing enrollment: Clark College’s digital marketing leap
The college saw a significant increase in enrollment, from 5,500 full-time equivalent students in 2022/2023 to 5,800 FTE in 2023/2024, on pace and expected to exceed the target and generate a high return on investment (ROI).
Small Private College Increases Conversion for Online Degree Programs
SPONSOR CONTENT SERIES, COUPLED WITH MULTIPLE CROSS-CHANNEL DIGITAL PROMOTIONS, EXCEEDED TARGET COST-PER-CONVERSION GOALS FOR ONLINE DEGREE AND CERTIFICATE PROGRAMS Leveraging an informative monthly sponsored content series coupled with multiple cross-channel digital promotions, the college’s standing as an industry thought leader improved, [...]
Case Study: 1.69% CTR Overall For Tri-C
The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or slightly declining CTRs compared to the previous quarter, creative refreshes and ongoing optimization efforts ensured positive performance.
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.