Sara

When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. […]

We learned a lot about operating in virtual environments during the pandemic. But admissions offices and other college departments can carry these lessons from digital interactions forward with initiatives that will help all potential applicants—especially those from low-income high schools, first-generation college students, [...]

Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. AMG Higher Education’s survey of high school students shows many ways in which websites are crucial to being [...]

Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. Burnout and mental health challenges are rampant in society, but college students have had a particularly tough time in the past three years. [...]

Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid elements into their traditional offerings. Of course, online learning has always had some extra allure for adult, non-traditional students. […]

With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them attract, enroll, and support students through graduation. Unfortunately, universities generally underuse the information they possess. Individual departments often hold data that is not [...]