The Quiet Revolution in Higher Education
The traditional four-year degree is no longer the default path to success. With tuition costs up 180% in 40 years and many graduates facing stagnant wages, students are rethinking what education should deliver.
Beyond Degrees: The Era of Skills-Based Learning whitepaper
While headlines tend to focus on elite universities and student loan debt, something more grounded and practical is happening in real time: community colleges and vocational schools are experiencing a renaissance. Driven by affordability, flexibility, and real-world outcomes, these institutions are becoming the preferred choice for a generation that values skills over status.
The Pressure’s On, But So Is The Opportunity
Higher education marketers are navigating one of the most challenging landscapes in recent history. Rising costs, a shrinking student pipeline, digital fatigue, political pressures, and messy data have all made it increasingly difficult to attract and enroll students. However, with the right strategy in place, each of these challenges presents an opportunity for growth.
Higher Ed Marketing Challenges, Solutions & Strategies Whitepaper
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Add political uncertainty, tuition concerns, ad fatigue, and messy data, and the landscape is tougher than ever. This whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
Advance Education Now an Approved Marketing Vendor for the State of South Carolina
South Carolina, we can't wait to work together! Advance Education has been awarded a spot on the State of South Carolina’s marketing contract, meaning state colleges and universities like yours can hire us directly—no lengthy bidding process required.
Don’t Count Email Out: Why It Still Matters in Student Recruitment
Think students ignore your emails? Not so fast. 90% are at least opening them, and nearly half are engaging and responding. This post breaks down what this means for your marketing strategy—and how to make email a real conversion tool.
Want to Get Students’ Attention? Start Where They’re Already Looking
If your campaigns aren’t optimized for social—and we mean more than just boosted posts—you’re likely missing the mark with the very students you’re trying to reach. Authentic content, influencer collaborations, and platform-native ads are no longer optional. They’re essential.
Recent Posts
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.