Education Marketing Metrics: Why Web Traffic Doesn’t Equal Enrollment
Introduction In higher education marketing, it’s easy to mistake traffic for traction. Seeing spikes in site visits or landing page views can feel like progress but enrollment, not pageviews, is the real measure of success. Today’s student journey has evolved dramatically. With [...]
How Often Should Schools Post on TikTok?
Insights from 11 Million Posts Reveal the Ideal Cadence for Colleges and Education Marketers TikTok has become the new search engine for the next generation of learners. Students scroll for campus tours, faculty voices, and student experiences — often before ever visiting [...]
Marketing in Education: Connecting with the Next Generation of Learners
Marketing for education has never been more complex—or more crucial. The need for strategic, student-centered marketing has been greatly impacted by increased competition, shifting enrollment demographics, and enrollment fluctuations. Traditional advertising and recruitment methods are no longer enough; today’s students seek authentic [...]
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OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.