9 Winning Video Marketing Ideas for Colleges
Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want to attract. In 2022, Cisco projects that 82% of all consumer internet traffic will be video, increasing by about 34% each year. That’s a lot of [...]
The Lure of a Sustainable Campus
The environment is the number one concern for Gen Z, with college students mostly falling squarely in this age demographic. For millennial students coming back to college, opinions by some metrics show even stronger support for sustainability. While the environmental sustainability of your [...]
On-Campus, Off-Campus, Commuter-Campus: Marketing Student Life Across the Spectrum
Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or hobbies, getting educational support services, and having a great experience in college. While education is the central mission of higher education institutions, all [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.