9 College Digital Marketing Strategies for 2023
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become ever more critical as we all face the coming enrollment cliff. Demographics are not on our side for college-aged prospective students enrolling in [...]
Small Colleges: Surviving the Enrollment Cliff
The coming enrollment cliff affects all higher education institutions, but small colleges are in the most precarious position. With the number of traditional college-aged students contracting starting in 2025 nationwide, small colleges need to do a lot to stay viable and survive the [...]
Capturing Testimonials During Graduation: Filling the Marketing Tank for Future Efforts
Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect moment to get a range of testimonials you can use immediately and store in your archive for future marketing efforts. […]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.