The Changing Face of Equity in Admissions
For most colleges, the Supreme Court ruling banning consideration of race in admissions changes very little. About 95% of colleges in the U.S. admit 50% or more of their applicants, and race is not a significant factor in the admissions decision for most colleges if [...]
Enrollment Software Integration: Leveraging Your Connections to the Rest of the School
Changes in college admissions and enrollment over the past few years have been fast and furious—not even counting all the upheaval of operating during a global pandemic. And changes in the capabilities of software and cloud systems to make recruiting and enrolling students [...]
College Marketing Content That Grabs—and Holds!—Attention: Articles
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s great to have content that can anchor your efforts and build awareness by just sitting there on your website. Not only can you [...]
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.