Enrollment Software Integration: Leveraging Your Connections to the Rest of the School
Changes in college admissions and enrollment over the past few years have been fast and furious—not even counting all the upheaval of operating during a global pandemic. And changes in the capabilities of software and cloud systems to make recruiting and enrolling students [...]
College Marketing Content That Grabs—and Holds!—Attention: Articles
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s great to have content that can anchor your efforts and build awareness by just sitting there on your website. Not only can you [...]
9 College Digital Marketing Strategies for 2023
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become ever more critical as we all face the coming enrollment cliff. Demographics are not on our side for college-aged prospective students enrolling in [...]
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.