Our Parent & Student Survey Whitepaper emphasizes the importance of understanding why students pursue post-secondary education and identifying what is most important to both students and their parents. These insights are crucial for building an effective marketing strategy. At every stage of the student decision journey, schools of all types should consider that financial security (cited by 71% of respondents) and finding employment (mentioned by 54% of respondents) rank as the top concerns for students.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.

Parent & Student Survey Whitepaper

OUR LATEST WHITEPAPER

The Annual PARENT & Student Survey

Advance Education conducted a nationwide survey of both high school students and their parents to better understand what they are looking for from higher education – and the best marketing channels to reach and inspire them.

OUR LATEST WHITEPAPER

Parent & Student Survey Whitepaper

The Annual PARENT & Student Survey