Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education

Our Parent & Student Survey Whitepaper emphasizes the importance of understanding why students pursue post-secondary education and identifying what is most important to both students and their parents. These insights are crucial for building an effective marketing strategy. At every stage of the student decision journey, schools of all types should consider that financial security (cited by 71% of respondents) and finding employment (mentioned by 54% of respondents) rank as the top concerns for students.