Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education

Our Parent & Student Survey Whitepaper emphasizes the importance of understanding why students pursue post-secondary education and identifying what is most important to both students and their parents. These insights are crucial for building an effective marketing strategy. At every stage of the student decision journey, schools of all types should consider that financial security (cited by 71% of respondents) and finding employment (mentioned by 54% of respondents) rank as the top concerns for students.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.


The Prospective Student Journey:

Reaching Traditional College Students

We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.

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