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In our 2024 TCPRA Annual Conference Presentation
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How To Attract Underserved Students with Implicit Marketing (part 1)
Enrollment marketing is more challenging than ever with the changes rocking higher education and the demographic enrollment cliff. Plus, with the changes to diversity recruitment brought on by the Supreme Court decision about affirmative action, it is incumbent upon higher education institutions to find ways to ensure that underserved students—low-income, BIPOC, and first-generation—continue to enroll.
Factors That Influence Search Engine Rankings
Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors that influence search engine rankings and how they can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts.
The Importance of Search in the Student Enrollment Journey
Search engines have become indispensable tools for students in their college discovery process. Instead of relying solely on traditional methods like campus visits or brochures, students now turn to search engines to gather information, compare programs, and ultimately make their decisions.