Why Students Are Choosing Skills Over Status

Vocational and two-year programs check every box for today’s learners:

  • Affordability: Graduating with little or no debt.
  • Flexibility: Evening, weekend, and online classes for working adults.
  • Job Readiness: Employer-driven programs that lead directly to jobs.
  • Stackable Credentials: Certificates that can build into degrees.
  • Transfer Pathways: Smooth transitions to four-year institutions.

These aren’t second-choice options. They’re intentional, strategic moves toward financial stability and career readiness.

See how to position these strengths in your marketing. Download the whitepaper today.

Download

BEYOND DEGREES:

The Era of Skills-Based Learning

and learn how you can reimagine your campaigns and lead the narrative.

DOWNLOAD THE FREE WHITEPAPER

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The cost of tuition has risen

180%

in the last 40 years

The number of students aged 18-20 pursuing certificates has increased

11%

year over year

The global alternative credentials market is projected to grow from $18.83 billion in 2024 to nearly

70 Billion

by 2032

We’re proud of our work

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

advance education higher ed marketing challenges, solutions & strategies whitepaper

OUR LATEST WHITEPAPER

Beyond Degrees:

The Era of Skills-Based Learning

There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.

Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.

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Let’s work together on your student enrollment strategy.

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