INSIGHTS
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Pillars of Higher Ed Enrollment Marketing: Audience Development and Segmentation
In today’s dynamic and evolving landscape, the ability to deeply understand, segment, and engage with potential students is paramount to the success of any educational institution.
Factors That Influence Search Engine Rankings
Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors that influence search engine rankings and how they can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts.
The Importance of Search in the Student Enrollment Journey
Search engines have become indispensable tools for students in their college discovery process. Instead of relying solely on traditional methods like campus visits or brochures, students now turn to search engines to gather information, compare programs, and ultimately make their decisions.
Pillars of Higher Ed Enrollment Marketing: A Solid Foundation
In today’s highly competitive higher education landscape, an institution’s success relies heavily on its ability to effectively market itself and stand out from the crowd. To achieve this, colleges and universities must establish a solid foundation that encompasses a well-defined brand, comprehensive market intelligence, strategic goals supported by data, and the right technology infrastructure.
Four Pillars of Higher Ed Enrollment Marketing Whitepaper
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
The Shift in Student Recruitment
Traditional Methods vs. Digital Methods In the past, student recruitment primarily relied on traditional methods such as school visits, college fairs, direct mail campaigns, and print advertisements. These approaches focused on face-to-face interactions and distributing physical materials to prospective students. High school visits allowed admissions officers to connect personally with students and provide detailed information about their institutions.
Stability, Meaning, and Overall Well-being: Selling College to a Skeptical Audience
College is about more than the dream of becoming rich. Successfully marketing your school requires tapping into students’ wishes for a future full of meaningful work and secure finances—attaining the good life.
Demystifying SEO for Higher Education Whitepaper
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
RESEARCH: Higher Education Must “Prove Value”
Key findings bring attention to the need for higher education institutions to prove their value to potential students who are increasingly drawn to immediate, lower-cost options.