INSIGHTS
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
2024 Parent & Student Survey Webinar
We are excited to present our follow-up to last year's Parent & Student survey whitepaper – an in-depth webinar with the team here at Advance Education.
Maintaining Integrity in Post-Secondary Education Admissions: The Importance of Compliance Regulations
Maintaining fairness and transparency in the selection process helps to protect the rights of students and maintains the integrity of the education system. Following are five key trends in post-secondary education compliance.
Student Enrollment Journey
This guide is packed with actionable insights and data-backed strategies to help you optimize your student enrollment journey funnel.
Mobile First: Designing Digital Displays for Thumbs, Not Desktops
Mobile First Flips the Switch
In the age of smartphones and tablets, it’s easy to forget that […]
Thriving in the Cookieless Future: Strategies and Solutions for Smart Marketers
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
TIPS: 5 WAYS TO KEEP YOUR DIGITAL MARKETING ON COURSE
These digital marketing strategies can help you stay clear of dead ends and optimize your marketing.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.