Q&A with Theresa Cottrell
Many of my clients tell me they are concerned with graduating seniors choosing not to attend college at all. We need to show them why they should continue their education, so they will have more opportunities on down the road.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.