Parents Are the Power Behind Every Decision
Parents remain the decisive voice in enrollment; their influence can either paralyze or propel student confidence. Successful enrollment strategies are ones that build trust by acknowledging both perspectives.
The Growing Gap Between Parent and Student Priorities
Advance Education's 3rd Annual Parent & Student Survey shows a clear disconnect between what parents prioritize and what students need. Both move through the same enrollment journey, but they look for different signals and interpret information through different lenses.
The 90 Day Enrollment Strategy Colleges Need Now
Families want clarity, speed, and simplicity in the enrollment process. Our latest Parent & Student Survey outlines a focused 90 day plan to help create fast wins in the areas families feel most: visibility, value, and confidence.
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.