Building the Workforce Pipeline: How the University of South Alabama and Airbus Are Redefining Industry Partnerships
When a global aerospace leader and a regional public university join forces, it’s more than a headline; it’s a glimpse into the future of workforce-driven education. Recently, the University of South Alabama (USA) announced a groundbreaking partnership with Airbus North America, marking what [...]
How to Win in the New Education Era
The path forward is clear for marketers ready to embrace the vocational and skills-based education boom. The institutions that adapt now will capture the students—and the loyalty—that will shape the next decade.
Defying the Enrollment Cliff: What Alabama’s Growth Reveals About Shifting Higher Ed Trends
Across much of the country, higher education leaders are working to stabilize enrollment amid changing demographics, shifting student expectations, and increasing competition from alternative learning paths. Nationally, 30 states have seen declines in full-time undergraduate enrollment between 2015 and 2024. Yet a [...]
Education Marketing Metrics: Why Web Traffic Doesn’t Equal Enrollment
Today’s student journey has evolved dramatically. With AI-powered search, aggregator platforms, and peer-driven reviews, prospective students are gathering nearly all their information before they ever click on your site.
How Often Should Schools Post on TikTok?
Insights from 11 Million Posts Reveal the Ideal Cadence for Colleges and Education Marketers TikTok has become the new search engine for the next generation of learners. Students scroll for campus tours, faculty voices, and student experiences — often before ever visiting [...]
Preparing Students for Jobs That Will Always Be in Demand
Careers in construction, renewable energy, HVAC, and infrastructure require expertise that can’t be outsourced or easily automated. These programs offer students not just skills but lasting career security. That’s a message worth repeating in every campaign.
Changing the Conversation Around Trades
See how a comprehensive marketing strategy that celebrates student success can help you meet and exceed enrollment goals.
Recent Posts
OUR LATEST WHITEPAPER
Beyond Degrees:
The Era of Skills-Based Learning
There’s a quiet revolution underway in American education: community colleges and vocational schools are experiencing a renaissance.
Our latest whitepaper covers the data behind this shift and how education marketers can take this opportunity to lead the narrative.