Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
The Era of Intentional Enrollment: Making Transformation Visible
Advance Education recently joined the American Association of Cosmetology [...]
AI Positioning Is Becoming an Enrollment Advantage
Artificial intelligence is no longer just a classroom conversation. It's becoming part of how prospective students evaluate institutions. Students want to know more than whether AI is allowed on campus. They want to know how they'll learn to use it responsibly and how it will prepare them for their future careers. That makes your institution's approach to AI more than an academic discussion. It's an enrollment strategy.
5 Metrics Every Enrollment Team Should Be Tracking in the AI Era
As AI changes how prospective students discover colleges and universities, enrollment teams need to look beyond traditional marketing metrics. Website traffic, click-through rates, and inquiry volume still have value, but they no longer tell the complete story. To understand your institution's visibility in an AI-mediated enrollment journey, consider adding these five metrics to your reporting.