Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
Your Enrollment Metrics May Be Telling the Wrong Story
For years, enrollment marketing success has been measured by website traffic, click-through rates, cost per click, and inquiry volume. Those metrics still matter, but they no longer tell the whole story.
Why Every Enrollment Team Needs an Enrollment Intelligence Engine
Most enrollment marketing teams spend more time reacting than anticipating. A competitor launches a new program. Workforce demand shifts. Student interests change. By the time those changes show up in inquiry or enrollment data, the opportunity to respond has often passed. That's why institutions need more than research. They need a repeatable way to monitor what matters.
What AI Stack Is Your Enrollment Team Using
Artificial intelligence is becoming part of everyday enrollment marketing. Teams are using it to write content, brainstorm ideas, create graphics, and save time. But using AI tools isn't the same as having an AI strategy. Most enrollment marketing teams fall into one of three categories.