Meet Joshua Dana Swindle

Southeast Team

Meet Joshua Dana Swindle2024-05-04T13:05:49-05:00

Q&A with Joshua Dana Swindle

Joshua Swindle is our esteemed and awarding winning Senior Strategist, renowned throughout his 15 year career for his analytical prowess and strategic acumen. With a keen eye for detail and dedication to unparalleled quality, Josh collaborates closely with team members to dive into campaign data and extract actionable insights that drive impactful results.

Drawing from his background as a creative designer, Josh understands the pivotal role captivating visuals and cohesive branding play in the success of an enrollment campaign. He approaches every project with a dedication to optimizing campaign performance by overseeing the meticulous creation of design elements.

Josh takes pride in his ability to observe campaign dynamics and formulate innovative strategies aimed at optimizing performance and maximizing ROI. With a passion for leveraging data-driven approaches and a creative mindset, Joshua is committed to elevating every aspect of the enrollment marketing journey.

Where did you go to college and what did you major in?

Auburn University – Graphic Design

Auburn University is known for their design programs and I knew from my early high school years that my major was going to be in the design field.

What is the favorite part of your job and the impact you make?

I’m a graphic designer that made the leap into sales (20 years experience in design // 10 years experience in sales). I always knew my career would be designing experiences / campaigns and helping businesses bring their stories to an audience in thoughtful and effective ways. Collaborating w/ clients to build their brands and help them design better processes for their internal operations is my life’s work, and even more rewarding has been developing my team’s talent and passion for helping local communities. I believe the genesis of lasting innovation across great organizations happens on a local level, and creating a spirit of innovation (and revenue success) is how our work sparks across markets while impacting the overall organization from the local level is one of the primary motivations of my career.

Which of the challenges higher education faces do you hear most during conversations w/ clients?

Immediate College Enrollment Rate.

Being a first generation college student, I have always known higher education would be the key for many unlocks across my life and I deeply value the experience.
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.

I believe our biggest competition in higher ed is potential students that decide not to continue their higher education.

Student Journey.

The stages of a student’s journey from selecting a college to declaring their intent to enroll is one of the most important concepts for a brand to understand.

Share one of your favorite advertising campaigns

Being a designer, it may come as little surprise that my favorite campaign is one that our team built for one of our long time clients. I’m immensely proud of the concept we came up with to promote the University of South Alabama’s College of Nursing graduate degree programs.

University of South Alabama – College of Nursing – Keep Learning (ladder campaign).

  • The high demand for nursing majors in the job market has unintentionally led to lower enrollment numbers in graduate programs, as new graduates can secure high-paying positions due to unprecedented demand.
  • While the pay is much higher than the previous ranges for new BSN graduates, the challenge for their careers arises several years later when many are underqualified for promotions into leadership/administrative roles.
  • Additionally, growth into a more specialized area of practice requires additional credentials, locking out many working nurses
  • This is further complicated by the fact that working a full-time job in a demanding field makes going back to school seem nearly impossible to many working nurses.

Favorite podcast

Pivot w/ Kara Swisher & Scott Galloway

The format of having two partners discuss technology and business challenges of our time is a must listen each week. Scott Galloway is also the founder of my favorite micro-credential continued education brand Section.

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