Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students
Parents and high schoolers rarely agree about anything – some say they are speaking different languages.
For enrollment marketers trying to connect with both groups – understanding what drives students and parents individually is key to creating a strategy that engages and fills up the enrollment pipeline.
In our 2nd Annual Student & Parent Higher Education Survey, we discovered which factors are most important to student and their parents. The differences and the similarities may surprise you! Also, learn the different ways you need to market to every influencer in the post-secondary journey.
What are the most important factors to consider in the search process?
Learn more by downloading our full report! Fill out the form below to receive this resource.
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
Other areas we cover that will help increase awareness of your institution among students and their parents:
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.
